The client —
We worked on a series of kids’ fruit-flavored yogurts for Lidl Hellas. The brand name is GALPO (ΓΑΛΠΟ) and the products are sold through the Lidl supermarket chain across Greece.
The creative concept —
We created a friendly, colorful series of stories, where fruits come to life and become cute little cartoon characters, playing around or doing fun things. Beyond the cartoon characters, each illustration depicts the product components: yogurt with crispy balls made of cereal and milk chocolate. The characters on the packs interact with the product and the components literally become part of the whole scenery. These little stories add a surrealistic element, so the visual metaphors aim to grasp the kids’ attention and transform a nutritional food into a daily fun game.
We used the illustrations to design the packaging and the little stickers that kids can find on top of each plastic cap, as a surprise gift. On each sticker there is a different fruit character on a different adventure, so the stickers can become collectible. The complete dairy product range was designed by the mousegraphics studio. We worked with mousegraphics to develop the packaging in three main flavors: strawberry, banana and cherry.
